Practical Microsoft 365 Copilot training for marketing and communications

Marketing and communications with Microsoft 365 Copilot

Use one transferable prompt method across content strategy, working persona hypotheses, SEO topics, blogs, social content, image concepts, email marketing and KPI reporting. Copilot supports preparation; authorised professionals remain responsible for facts, rights, brand, privacy and publication.

Request a proposal for your marketing team View the programme

One interactive dayTen marketing workflowsBrand and human approval before publication

Governed marketing workflow

From approved brand source to authorised publication

Approved brand and campaign sourceBrand guide, campaign brief, approved research, content or fictional data

Prompt methodRole, Context, Objective and Complexity

Draft and analysisCalendar, persona hypothesis, article, social variant, image concept or KPI view

Fact, rights and brand reviewCheck claims, sources, consent, copyright, trademarks and brand voice

Authorised useHuman approval before publishing, targeting, sending or acting on campaign data

The marketing team remains accountable

Copilot can prepare drafts, options and summaries. It does not own brand strategy, profile audiences, approve claims, spend budgets, select targets or publish independently.

Facts & SEOVerify claims, links, platform limits and current external data

Rights & brandReview copyright, licences, trademarks, likeness and tone

ApprovalUse four-eyes review for external campaigns and sensitive claims

In short

What to know before choosing this workshop

A practical training day for marketing and communications teams using Microsoft 365 Copilot for content strategy, personas, SEO, social media, email and KPI reporting.

For: Teams prepare content, campaigns, email, reporting or brand communication regularly. · The organisation wants one shared prompt and review method.
Format: Approximately seven hours, adapted to your team
Languages: English, French or Dutch
Main tools: Microsoft 365 Copilot Chat, Word, Excel, Outlook, PowerPoint, Teams, Microsoft 365 Copilot Notebooks, Agent Builder, Microsoft Designer
What participants will be able to do: Structure a content strategy and editorial calendar. · Prepare buyer personas as working hypotheses rather than individual profiles.
Access: Features and licences depend on your Microsoft 365 environment
Human review: Participants verify outputs; accountable decisions remain with people

WorkWithAI Belgium

A clearly scoped Copilot workshop

WorkWithAI is a Belgian provider of practical Microsoft 365 Copilot training, delivered by Arnaud Llamas Bravo in English, French and Dutch.

Campaign planning, audience insight, content production and marketing performance communication.

Designed for: Marketing professionals, campaign teams and marketing-communication leads.
Business tasks: Clarify audiences and messages
Develop campaign content
Review performance and optimise follow-up
Choose this workshop when: you are planning campaigns and measurable marketing content rather than everyday business communication.

WorkWithAI

Sources and product notes

Primary sources supporting product, privacy and governance statements on this page.

How Microsoft 365 Copilot works ↗Microsoft Learn · 2026-07-22
Microsoft 365 Copilot help and learning ↗Microsoft Support · 2026-07-22
Data protection in the European Union ↗European Commission · 2026-07-22

Recognition

Marketing work is spread across sources, channels, variants and repeated reporting.

The challenge is not to automate brand strategy. It is to create a repeatable workflow that supports preparation while keeping source quality, rights, privacy, brand review and human approval visible.

Too much time is spent creating variants, translations, adaptations and reports.

Content is spread across documents, email, meetings and spreadsheets.

Brand voice and message consistency are difficult to maintain across channels.

There is too little time for strategy, creativity and brand building.

Blogs, social posts, newsletters and press releases require repetitive preparation.

Buyer personas and campaign briefs are not applied consistently.

Campaign data is difficult to translate into useful management insight.

Teams remain uncertain about privacy, copyright, image rights and AI-generated content.

Isolated prompts create inconsistent output without a reusable quality-control method.

Desired outcome

Structure the content cycle without outsourcing brand, privacy or publishing decisions.

Results depend on source quality, brand rules, channel context, rights, consent, data quality, platform limits and human editing.

Structure a content strategy and editorial calendar.

Prepare buyer personas as working hypotheses rather than individual profiles.

Organise SEO topics and keyword ideas with explicit data limitations.

Prepare blogs, articles and channel-specific social variants.

Develop campaign-image and illustration concepts for rights review.

Rewrite and translate copy in several tones and languages.

Prepare email sequences, newsletters and press releases as drafts.

Analyse and visualise campaign KPIs for management review.

Centralise a bounded brand and campaign dossier.

Prototype a simple reusable marketing assistant.

Complete content cycle

Ten practical marketing workflows with explicit review boundaries.

Each workflow shows the purpose, required source information, Copilot support, concrete output, human review and key rights, privacy or quality risk.

Content strategy and editorial calendar

Structure themes, channels, cadence and campaign architecture.

Draft content strategy and editorial calendar.

Buyer persona hypotheses

Structure audience questions and messaging assumptions without profiling individuals.

Labelled persona or segment hypothesis with evidence gaps.

SEO topics and keyword ideas

Organise topics, search intent and questions for further research.

Topic map, question set and keyword-idea list.

Articles and blogs

Prepare long-form content from an approved theme, brief and sources.

Article outline, draft and editorial checklist.

Social media variants

Adapt approved source content to channel-specific posts.

Draft channel-specific social posts.

Image and illustration concepts

Develop visual concepts that can be reviewed before production or use.

Visual concept, prompt brief or draft image for review.

Copywriting, rewriting and translation

Adapt copy across tones, formats and languages while preserving approved facts.

Copy options and multilingual draft versions.

Email-marketing sequences

Structure a sequence without automating consent, targeting or sending.

Email sequence draft and review checklist.

Press releases and newsletters

Structure news clearly and prepare localisation variants.

Press-release or newsletter draft.

Campaign KPI reporting

Prepare tables, insights and management slides from approved data.

KPI table, insight draft and management presentation outline.

Copilot across the marketing cycle

Use the application that matches the marketing task.

Availability, licences, service plans, rollout, data access and administrative controls must be confirmed for the organisation.

Microsoft 365 Copilot Chat

Research planning, ideas, buyer-persona hypotheses, topics, social variants and multi-step preparation.

Verify sources, web grounding, claims and current external data.

Word

Content strategy, editorial calendars, blogs, articles, press releases, copy variants and translations.

Human review remains required for facts, rights, brand and publication.

Excel

Campaign data, A/B analysis, budgets, media plans, calendars, KPIs and dashboards.

Verify formulas, attribution, metric definitions, privacy and interpretation.

Outlook

Email sequences, newsletters, stakeholder communication and tone adjustments.

Confirm consent, recipients, opt-out, deliverability controls and final approval.

PowerPoint

Campaign presentations, pitch decks, dashboards and management reporting.

Review data, narrative, claims, brand and audience context.

Teams

Campaign debriefs, content meetings, brainstorms, recaps, actions and next steps.

Review transcripts, decisions, ownership and confidential content.

Microsoft 365 Copilot Notebooks

Bounded brand and campaign dossiers with selected guidelines, assets and sources.

Maintain source ownership, permissions, currency and version control.

Agent Builder

Prototype social-post, blog-preparation and brand-voice assistants.

No publishing, budget, targeting or brand-approval authority; governance remains required.

Microsoft Designer

Image and layout concepts where the product, account type and organisational policy permit its use.

Availability and rights vary; enterprise access must not be assumed and every output requires rights and brand review.

Learning outcomes

Practical capabilities within a one-day training.

The course supports practical preparation and review habits; it does not promise marketing mastery, ranking, conversion, reach or certification.

Write prompts using Role, Context, Objective and Complexity.

Structure a content strategy and editorial calendar.

Develop buyer personas as evidence-labelled working hypotheses.

Organise SEO topics and keyword ideas with clear data limitations.

Prepare blogs and articles from a theme, brief and approved sources.

Turn articles into channel-specific social drafts.

Prepare image and illustration concepts with Copilot or Designer where approved and available.

Rewrite copy in several tones and languages.

Prepare an email-marketing sequence for consent and legal review.

Draft press releases and multilingual newsletters.

Analyse and report campaign KPIs in Excel and PowerPoint with validation.

Centralise a brand and campaign dossier in Microsoft 365 Copilot Notebooks.

Prototype a simple marketing assistant with Agent Builder.

Apply confidentiality, GDPR, copyright, fact-checking and brand consistency.

Programme of the day

From governed prompting to a bounded brand-voice assistant prototype.

09:00Welcome and kick-off: Microsoft 365 Copilot and Golden Rules

09:45Prompt method: Role, Context, Objective and Complexity

10:30Microsoft 365 Copilot Chat and Word: buyer personas, content strategy and editorial calendar

11:15Microsoft 365 Copilot Chat and Word: SEO topics, blogs and articles

12:00Lunch break

13:00Microsoft 365 Copilot Chat: social posts and image generation concepts

13:45Word and Outlook: copy variants, email marketing and press releases

14:30Excel and PowerPoint: campaign data and KPI reporting for management

15:15Microsoft 365 Copilot Notebooks: centralise a brand and campaign dossier

15:45Agent Builder: build a bounded brand-voice marketing assistant

16:30Wrap-up, action plan and Q&A

Responsible use and governance

Brand consistency, rights, privacy and human judgement remain visible.

Copilot supports preparation. Authorised professionals remain responsible for strategy, claims, audiences, consent, spend, publishing and brand risk.

This page does not provide legal, copyright, privacy, advertising, SEO or compliance advice. Final decisions remain with authorised professionals and governance bodies.

Data minimisation and least-privilege access.

Separation of demo, test and production material.

Approved brand, campaign, customer and research sources.

Source currency, ownership, access rights and version control.

Fact-check names, figures, claims, quotations and links.

Human editing and brand approval before publication.

Transparency about AI use where policy, platform or law requires it.

GDPR, e-privacy, tracking, consent, segmentation and opt-out.

No sensitive-data profiling or protected-characteristic targeting.

Bias, stereotyping and inclusive communication review.

No misleading, discriminatory, manipulative or covert targeting.

Four-eyes review for important external communication.

Legal review of claims, promotions, testimonials and comparisons.

Testing, logging, ownership, versioning and lifecycle management for marketing assistants.

Escalation to legal, privacy, brand, communications leadership, security or procurement.

Do not use real confidential campaign, customer or brand data in public demos or screenshots.

Audience and suitability

For marketing and communications teams seeking a controlled Copilot workflow.

For marketers, communications managers, content marketers, social media managers, campaign managers, brand managers, corporate communications, PR, content teams and marketing operations.

Suitable when

Teams prepare content, campaigns, email, reporting or brand communication regularly.

The organisation wants one shared prompt and review method.

Microsoft 365 Copilot is used in an approved environment with suitable access.

Participants can work with fictional, anonymised or explicitly approved campaign material.

Less suitable when

A general AI introduction for complete beginners.

A complete SEO, advertising, analytics, design or copywriting course.

Microsoft 365 administrator training.

Legal training in copyright, advertising, privacy or e-privacy.

Certification in marketing, communications or Microsoft 365.

An automated production, publishing, targeting, profiling or media-buying system.

A replacement for brand strategy, editing, legal review or professional judgement.

A guarantee of ranking, reach, engagement, conversion or ROI.

Arnaud Llamas Bravo presenting Microsoft Copilot during a professional workshop

Arnaud Llamas BravoFounder & trainer, WorkWithAI

Photo 1 of 3

Your trainer

Arnaud Llamas Bravo

Clear.Practical.Human.

Since January 2024, I have trained more than 8,500 professionals. I am passionate about helping individuals and organisations build the skills they need to use AI effectively. My practical, hands-on approach ensures that every participant leaves with tools and ideas they can apply immediately.

I specialise in delivering trilingual training in English, French and Dutch across recruitment, human resources, education, marketing and sales. My mission is to make AI accessible, useful and transformative for teams that want to work smarter and achieve measurable results.

Through collaborations with renowned organisations including Proximus, Honda and the Flemish Government — and by creating tailored programmes for different sectors — I combine real-world experience with an in-depth understanding of AI’s potential.

Connect with Arnaud on LinkedIn Read all participant testimonials

8,500+ professionals trained247 verified participant storiesTraining in English, French and Dutch

Written and reviewed by Arnaud Llamas Bravo · Editorial methodology · Updated 27 July 2026

Practical information

Confirmed training facts

Training: Marketing & Communications Powered by Microsoft 365 Copilot
Duration: One full day of approximately seven hours with lunch break
Format: Interactive and hands-on
Audience: Marketers, communications managers, content and social media managers, campaign managers and brand teams
Applications: Microsoft 365 Copilot Chat, Word, Excel, Outlook, PowerPoint, Teams, Microsoft 365 Copilot Notebooks, Agent Builder and Designer where available and approved
Themes: Content strategy, personas, SEO topics, blogs, social, imagery, copy, email marketing and KPI reporting
Technical knowledge: No technical prior knowledge required
Laptop and access: A laptop with a suitable active Microsoft 365 Copilot licence is recommended or may be required for active participation
Practice material: Personal only when authorised; otherwise fictional or anonymised campaign and brand content
Trainer: Arnaud Llamas Bravo

Frequently asked questions

Practical answers before requesting a proposal

Who is this marketing and communications training for?

Marketing and communications professionals who prepare strategy, content, campaigns, email or reporting and want a controlled Microsoft 365 Copilot workflow.

Is technical or marketing prior knowledge required?

No technical prior knowledge is required. Practical marketing or communications context is useful.

Which Microsoft 365 Copilot licence is needed?

Exact licences, service plans, account types, regional rollout and feature availability must be confirmed for the organisation before delivery.

Can I attend without an active licence?

You may be limited to observation when suitable access is unavailable. The hands-on setup should be confirmed in advance.

Can I work with my own campaigns, brand documents or content?

Only when the material is authorised, non-confidential and appropriate under organisational policy. Fictional or anonymised material is safer.

How are confidential campaign and customer data protected?

Use approved environments, data minimisation, least privilege and human review. Do not enter customer lists, tracking exports, budgets or unpublished assets into public forms or demos.

Can Copilot provide current SEO search volumes and competition?

Not reliably without a validated current external data source. Treat its suggestions as topic ideas and verify them in approved SEO tools.

Are AI-generated text and images copyright-safe?

Not automatically. Review source material, copyright, licences, trademarks, likeness, model releases, platform rules and reuse rights.

How do I protect brand voice and factual accuracy?

Use approved brand sources, label assumptions, verify facts and claims, compare variants and require brand and editorial approval.

Can Copilot automatically profile buyer personas or target audiences?

No. Personas should remain evidence-labelled segment hypotheses. Sensitive data, protected characteristics and unauthorised profiling must not be used.

Can content be published directly?

No. External content requires fact, brand, rights, privacy and authorised publication review.

What is the role of human and legal review?

Professionals remain responsible for claims, consent, rights, audience selection, publishing, spend and reputation risk.

What is the difference between Copilot Chat, Copilot Notebooks, Designer and Agent Builder?

Copilot Chat supports multi-step preparation, Notebooks provide a bounded source workspace, Designer can support visual concepts where available, and Agent Builder prototypes reusable assistants. Availability must be confirmed.

Will I build a marketing assistant?

The programme includes a simple bounded training prototype without publishing, targeting, budget or approval authority.

Can the training be delivered in-company or adapted?

Possible formats can be discussed and must be confirmed commercially and operationally.

In which languages is it available?

The page is available in English, French and Dutch. Final delivery languages must be confirmed.

Which materials or follow-up are included?

Materials and follow-up are not stated until the final offer is approved.

What participants say

Practical learning you can apply immediately at work.

Participants value the clarity, energy and immediate application of every WorkWithAI workshop.

“Testimonial: Arnaud’s training on using ChatGPT. I have already had the opportunity to attend many training courses, but Arnaud’s session on using ChatGPT in marketing and communication truly stands out. Arnaud has a rare talent: he makes a complex tool accessible while revealing concrete tips for getting the most out of it. Thanks to this training, I learned how to …”

Mathieu CroixBedrijfsleider bij Croix Chatelain

“As a Marketing & Communication Manager in the ICT sector, I am always looking for ways to work smarter and more effectively. Arnaud Llamas Bravo’s ‘Increase your output with ChatGPT’ workshop was a revelation for me. The session was interactive, energetic and full of practical tips. Arnaud makes AI accessible and inspires you to start using it yourself straight away. …”

Eva De BlanderMarketing & Communication Manager

“As a Head of Marketing with twenty years of experience, I already had some knowledge of AI and ChatGPT, but this introductory course genuinely helped me better understand and apply the possibilities. The training was clear, practice-oriented and directly applicable in both a marketing context and beyond. I learned how to formulate targeted prompts using role, context and objective, so …”

Bart WoutersHead of Marketing - SRG

“As an experienced interim manager specialising in marketing and digital transformation, I recently attended the Copilot training. My role includes guiding companies through change processes and optimising their marketing strategies. The course was engaging and offered many new insights. The trainers were knowledgeable and presented the material in an accessible and interesting way. The interactive sessions and practical examples made …”

Wendy PletinckInterim Manager in Marketing & Digital Transformation - The Interim Gazelle

“I work in my company’s marketing department. I recently attended a Copilot training course with Arnaud Llamas and must say that it was an exceptional experience. The trainer was highly qualified and succeeded in making the training dynamic and enjoyable. I learned an enormous amount and have been using Copilot constantly in my daily work ever since. It has genuinely …”

MargaritaIndusteel

“I recently had the opportunity to complete a training program on recruitment and ChatGPT, and I must say it was an incredibly enlightening experience. The training was not only good; it was outstanding. The depth of knowledge and practical insights I gained during this training were invaluable. I learned how to leverage ChatGPT's capabilities in the recruitment process, from crafting …”

Barbara HendrickxSplendit

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50 selected testimonialsSelected from 247 approved participant stories across practical AI and Copilot workshopsView the public source ↗

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Written and reviewed by Arnaud Llamas Bravo · Last reviewed 22 July 2026